Muma College of Business

Why do consumers fall for fake online reviews? - Consumer Affairs

06/12/25 — A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

Article image of woman mentoring a student

Ten ways alumni can engage with the Nault Center for Entrepreneurship

06/10/25 — Want to give back to USF? Here are 10 cost-free ways Nault Center alumni can engage — from mentoring to networking and beyond.

graphic showing someone writing a fake review

From trust to doubt: Why fake online reviews still fool consumers

06/04/25 — The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a “truth bias.”

More News